A Century of Sweet Excellence
Some brands stand the test of time because they never compromise on quality. See's Candies is one of them. Founded in 1921, See's has spent over a century crafting premium chocolates and confections that have become a beloved tradition for millions of people around the world — and now, Australians can experience that same tradition through See's Candies Australia.
The Beginning: 1921
See's Candies was founded by Charles A. See in Los Angeles, California, in 1921. From the very beginning, Charles had a clear vision: to create the finest quality chocolates using only the best ingredients, with no compromises. The brand's iconic black-and-white aesthetic — inspired by a photograph of Charles's mother, Mary See — became synonymous with quality, tradition, and the simple joy of exceptional chocolate.
The early shops were known for their spotless white interiors, friendly service, and an unwavering commitment to freshness. Chocolates were made in small batches, with recipes that prioritised flavour above all else.
Growth and Recognition
Through the mid-20th century, See's Candies grew steadily, earning a devoted following across California and beyond. The brand became a beloved institution — a place where people went to mark special occasions, express gratitude, and simply treat themselves to something extraordinary.
In 1972, See's Candies was acquired by Berkshire Hathaway, led by Warren Buffett — who famously called it 'the ideal business' and credited it as one of his most important investments. Under Berkshire's stewardship, See's maintained its commitment to quality while growing its reach.
What Has Never Changed
Through more than a century of growth and change, certain things at See's Candies have remained constant:
- Premium ingredients: Only the finest nuts, creams, and chocolates are used — no artificial preservatives
- Small-batch craftsmanship: Recipes developed over generations, made with care and precision
- Freshness: Chocolates are made to be enjoyed fresh, not to sit on a shelf for months
- The experience: From the iconic packaging to the moment you open the box, every detail is designed to delight
See's Candies in Australia
Today, Australians can experience the same premium quality that has made See's Candies a beloved American institution for over 100 years. See's Candies Australia brings the full range of classic confections — from signature assortment boxes to seasonal collections — to chocolate lovers across the country.
Whether you're discovering See's for the first time or you're a long-time fan, we invite you to experience the tradition. Browse our collection and taste over a century of sweet excellence. 🍫